Subscribe to their newsletter, youtube channel, or mailing list. Given the amount of time that some of us spend cleaning out our inboxes, time is money – and we hate wasting money. The idea of getting more email that we will likely never read is worse than actually paying for whatever product or service is being sold. If you have Gmail, this isn’t a real issue because of the “promotions” inbox where coupons and newsletters are filed. For those of you using other email clients, create a folder called “support” where those emails can live.
Why subscribe if you aren’t going to buy? Some businesses need subscribers to get subscribers. It is like… remember when you were a die hard club goer (or not)? If there was no one there, you didn’t want to go… but if no one was there… no one went. Weird, but it works that way for businesses too.