{"id":1221,"date":"2015-09-12T00:00:00","date_gmt":"2015-09-12T00:00:00","guid":{"rendered":"http:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/"},"modified":"2023-09-04T22:02:19","modified_gmt":"2023-09-05T04:02:19","slug":"how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style","status":"publish","type":"post","link":"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/","title":{"rendered":"Can Race, Ethnicity, or Cultural Tradition Impact Your Back to School Shopping Style?"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1219\" src=\"http:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom.jpg\" width=\"400\" height=\"710\" border=\"0\" srcset=\"https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom.jpg 400w, https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom-169x300.jpg 169w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/strong><\/p>\n<p><strong>I don\u2019t think we formally went back to school shopping this year.<\/strong> We got new books, some binders, and some folders, but we already had crayons, pencils, paper, notebooks, markers, glue, paint, construction paper, and other supplies, left over from last year.\u00a0 That is the great thing about homeschooling.\u00a0 Whatever you don\u2019t use \u2013 is still on the shelf.\u00a0 When it comes to clothes, the kids really don\u2019t have anyone to impress.\u00a0 We aren\u2019t so much concerned about being seen in a certain brand or style, but more about finding out if pants and jeans are going to be high waters because of summer growth spurts that went unnoticed during a summer of wearing shorts.\u00a0 We don\u2019t get to backpacks, lunch boxes, or any of that, because as long as it still works, they\u2019ll use it.<\/p>\n<p><strong>When I was growing up, back to school shopping was never a big deal. <\/strong> For the most part, it was about finding the sale.\u00a0 I remember being one of the only kids in my class who didn\u2019t come to school dressed to the nines on the first day.\u00a0 My hair was done, and my clothes fit, but they were definitely not brand new on the first day.\u00a0 It wasn\u2019t that I didn\u2019t grow over the summer, but the price of clothing took a significant dive right after Labor Day.\u00a0 My mom would combine our vacation to Hilton Head, which at the time was the closest place to where we lived that had a decent outlet mall, with back to school shopping.\u00a0 So we came back to school with new clothes\u2026 eventually\u2026 by the time we had new gear though, the newness of back to school had worn off, and no one noticed my fresh sneakers or brand new neon socks.<\/p>\n<div class=\"video-wrapper\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/y2B8gqDXFyo?modestbranding=1&amp;;showinfo=0&amp;;autohide=1&amp;;rel=0&amp;;hd=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><strong>Back then, name brand school supplies were status symbols!<\/strong> You didn\u2019t just get a notebook, you got a 5 Star notebook.\u00a0 Well, my notebooks weren\u2019t 5 Star brand\u2026 even though I pointed her to the commercial that showed just how tough the notebooks were.\u00a0 \u201cAllyuh plan tuh do alladat wit de notebook? I eh payin no tree dullas fuh notebook.\u201d So she got me notebooks, but they just said, \u201c5 Subject Notebook\u201d on the cover\u2026 a cover that would be missing in about 5 weeks (honestly, the 5 Star notebooks held up better \u2013 from what I could see from my classmates school supplies).<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/x19vpwJ0i_8?modestbranding=1&amp;;showinfo=0&amp;;autohide=1&amp;;rel=0&amp;;hd=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>You didn\u2019t just need a binder with folders and dividers, but you needed a Trapper Keeper.<\/strong> Well, I have a Caribbean mom who was just fine with something that functioned in nearly the same way as the name brand school supplies.\u00a0 So we had the binders she used for work\u2026 just plain red, blue, or green \u2013 no design of any kind, no 80\u2019s and early 90\u2019s bright colors, nothing.\u00a0 We also had the dividers and tabs that she used at work \u2013 not exciting and colorful like the ones that came with the Trapper Keeper.\u00a0 No units of measurement and conversion charts listed conveniently on the inside of the Trapper Keeper folder. <strong>She just got that extra boring, nondescript color of office supply folders and dividers in the 80\u2019s\u2026 manila.<\/strong> <strong>I am convinced that the colors &#8220;manila&#8221; is a mashup of &#8220;meh&#8221; and &#8220;vanilla.&#8221; <\/strong>When she was feeling fancy, we got the plain color folders. Not the shiny ones, or the ones with psychedelic kittens wrapped in rainbows riding on unicorns on the cover. No. Just folders\u2026 folders that held papers\u2026 inevitably the papers it held were pages that ended up falling out of my cheap notebook.<\/p>\n<p><strong>I am pretty sure that her upbringing in Trinidad had a lot to do with her back to school shopping habits.<\/strong> The newness of the school clothes and supplies was not the focus \u2013 it was just having what you needed.\u00a0Well, in America the culture is to fit in.\u00a0 I wanted to fit in \u2013 especially at school \u2013 since I was one of maybe two or three brown children in the schools I attended.\u00a0 <strong>My mom did, however, make sure that we had a computer at home, at a time when most homes had no computer, unlike today when each person in a home has access to or owns some sort of computer or smart phone.<\/strong> I guess that made up for the less than durable office binders and manila folders.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1220\" src=\"http:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/apple2_plus.jpg\" border=\"0\" width=\"400\" height=\"268\" srcset=\"https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/apple2_plus.jpg 400w, https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/apple2_plus-300x201.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><strong>I don\u2019t know if my mom\u2019s Caribbean background, and my Caribbean-American upbringing affected the way that I deal with school supplies now, but looking at the research, but maybe my methods do parallel African American spending habits.\u00a0 Let\u2019s take a look at these Back-to-School Facts from Nielsen.<\/strong><\/p>\n<p style=\"text-align: center;\"><em>\u201cAfrican-Americans shoppers spend slightly more (5%) on private label (store brand) office\/school supplies than their non-Hispanic white counterparts.\u201d <\/em><\/p>\n<p><strong>I may have single handedly boosted this statistic.<\/strong> Like my mom, to me, a notebook is a notebook, paper is paper, and a binder is a binder. Names on school supplies mean nothing to me when it comes to buying for my littles.<\/p>\n<p>Lower to middle income African-American households spend the most on private label or store brand office\/school supplies. \u00a0Seems like the more money African American back to school shoppers earn, the less they spend on store brand school supplies.<\/p>\n<p style=\"text-align: center;\"><em>Nielsen found that, \u201cBlack households making under $30K spent 17% more; households making $30 \u2013 $49K spent 13% more; households making $50K \u2013 69K spent 9% more than their non-Hispanic white households at the same income levels.\u201d <\/em><\/p>\n<p>This was unexpected.\u00a0 I guess it makes sense if you think about the fact that higher income equals a greater ability to spend money on name brand school supplies.<\/p>\n<p style=\"text-align: center;\"><em>Now this was really interesting. \u201cHigher income African-American households who make $100K+ spend 28% more on private label or store brand office\/school supplies on deal \u2013using a store coupon, store sale or a specialty sale \u2013than their non-Hispanic white counterparts in the same income bracket.\u201d<\/em><\/p>\n<p><strong>There are a number of ways to interpret these statistics. The results made me wonder&#8230;<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>Do African Americans buy more store brand school supplies because they value education more than other groups and feel like they can do more, get more while spending less money if they don\u2019t spend money on the name brand supplies?<\/li>\n<li>Do African American back to school shoppers value education less than other groups, and therefore do not spend the money to get name brand supplies which are marketed as superior to off brand or store brand supplies.\u00a0 Maybe African American back to school shoppers feel that education is not worth the extra expense?<\/li>\n<li>Do African Americans see school supplies as products whose value and utility in the education of their children is tied to the brand\u2019s claim of functional superiority, or do African Americans feel that the brand of the tool is not as important as the skill with which their students use it.<\/li>\n<li>Do African Americans see name brand school supplies as symbols of status that are indicators of success similar to luxury cars and high fashion clothing, or do their relatively low cost and low visibility in the community make off brand or store brands acceptable.<\/li>\n<li>Do African Americans who make more money spend more on the actual education, and less on the school supplies, or does a higher income equal more education which translates into more savvy shopping practices?<\/li>\n<li>Do African American Back to School shoppers spend less and purchasing store brand school supplies because they are spending more on other name brand items?<\/li>\n<li>Are African American parents are spending more on technology like ipads and laptops than they do on notebooks, pens, and pencils because spending more on technology in today&#8217;s society just makes more sense?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>I can only speak for our household, and I can tell you that we spend more time, money, and effort on making sure that the kids have the information that they need to use the tools that we purchase in such a way that the thickness of the cover on the notebook, the trendiness of the binder, and the color of the folder has no effect on the quality of their education.\u00a0<strong> In the Caribbean tradition, we value education, but if you can get more for less? Store brand it is.<\/strong><\/p>\n<p><strong>What decision making process do you go through when you are deciding whether to get name brand school supplies versus store brand?\u00a0 Do you buy what your kids want, what they need, what is easiest on your wallet, or all of the above?<\/strong><\/p>\n<p>Tell me in the comments below or share your thoughts on Back to School shopping with me on Twitter! Tweet your answer to @socamomdc and @nielsenknows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1219\" src=\"http:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom.jpg\" width=\"400\" height=\"710\" border=\"0\" srcset=\"https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom.jpg 400w, https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom-169x300.jpg 169w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/strong><\/p>\n<p><strong>I don\u2019t think we formally went back to school shopping this year.<\/strong> We got new books, some binders, and some folders, but we already had crayons, pencils, paper, notebooks, markers, glue, paint, construction paper, and other supplies, left over from last year.\u00a0 That is the great thing about homeschooling.\u00a0 Whatever you don\u2019t use \u2013 is still on the shelf.\u00a0 When it comes to clothes, the kids really don\u2019t have anyone to impress.\u00a0 We aren\u2019t so much concerned about being seen in a certain brand or style, but more about finding out if pants and jeans are going to be high waters because of summer growth spurts that went unnoticed during a summer of wearing shorts.\u00a0 We don\u2019t get to backpacks, lunch boxes, or any of that, because as long as it still works, they\u2019ll use it.<\/p>\n<div class=\"link-more\"><a href=\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/#more-1221\" class=\"more-link\">Continue reading &#10142; <span class=\"screen-reader-text\">Can Race, Ethnicity, or Cultural Tradition Impact Your Back to School Shopping Style?<\/span><\/a><\/div>","protected":false},"author":1,"featured_media":1219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parenting-blog","blog_design-has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Race, Ethnicity, or Cultural Tradition Impact Your Back to School Shopping Style? - Socamom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Race, Ethnicity, or Cultural Tradition Impact Your Back to School Shopping Style? - Socamom\" \/>\n<meta property=\"og:description\" content=\"I don\u2019t think we formally went back to school shopping this year. We got new books, some binders, and some folders, but we already had crayons, pencils, paper, notebooks, markers, glue, paint, construction paper, and other supplies, left over from last year.\u00a0 That is the great thing about homeschooling.\u00a0 Whatever you don\u2019t use \u2013 is still on the shelf.\u00a0 When it comes to clothes, the kids really don\u2019t have anyone to impress.\u00a0 We aren\u2019t so much concerned about being seen in a certain brand or style, but more about finding out if pants and jeans are going to be high waters because of summer growth spurts that went unnoticed during a summer of wearing shorts.\u00a0 We don\u2019t get to backpacks, lunch boxes, or any of that, because as long as it still works, they\u2019ll use it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/\" \/>\n<meta property=\"og:site_name\" content=\"Socamom\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/socamomdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-12T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T04:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eva Wilson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@socamomdc\" \/>\n<meta name=\"twitter:site\" content=\"@socamomdc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Wilson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/\"},\"author\":{\"name\":\"Eva Wilson\",\"@id\":\"https:\/\/socamom.com\/w\/#\/schema\/person\/ae448fb8a8731a8ff788972ac8b57980\"},\"headline\":\"Can Race, Ethnicity, or Cultural Tradition Impact Your Back to School Shopping Style?\",\"datePublished\":\"2015-09-12T00:00:00+00:00\",\"dateModified\":\"2023-09-05T04:02:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/\"},\"wordCount\":1457,\"publisher\":{\"@id\":\"https:\/\/socamom.com\/w\/#organization\"},\"image\":{\"@id\":\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socamom.com\/w\/wp-content\/uploads\/2015\/09\/back_to_school_socamom.jpg\",\"articleSection\":[\"Parenting and Family\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/\",\"url\":\"https:\/\/socamom.com\/w\/how-race-ethnicity-or-cultural-tradition-could-impact-your-back-to-school-shopping-style\/\",\"name\":\"Can Race, Ethnicity, or Cultural Tradition Impact Your Back to School Shopping Style? 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