{"id":1443,"date":"2013-03-01T12:06:30","date_gmt":"2013-03-01T12:06:30","guid":{"rendered":"http:\/\/socamom.com\/w\/choubles-introduced-in-trinidad-chinese-doubles\/"},"modified":"2023-09-04T21:35:33","modified_gmt":"2023-09-05T03:35:33","slug":"choubles-introduced-in-trinidad-chinese-doubles","status":"publish","type":"post","link":"https:\/\/socamom.com\/w\/choubles-introduced-in-trinidad-chinese-doubles\/","title":{"rendered":"“Choubles” Chinese Doubles in Trinidad"},"content":{"rendered":"

\"Choubles\"<\/p>\n

Photo:\u00a0Screen Capture from Choubles Promo Video<\/a><\/span><\/em><\/p>\n

Russell Aching and his wife, Joelle Bellemare-Aching, head up the advertising agency Saga Studios<\/a>. Choubles started as a quick question to friends and has become yet another step evolution of doubles, a popular food in Trinidad.<\/span><\/p>\n

When speaking with the Guardian, Russel Aching says,\u00a0\u201cWe do a lot of out-of-the-box creative stuff for our clients and we wanted to develop a strategy to show just how creative we could be. This was a project to prove a point.\u201d According to the Guardian, “among the points Aching wanted to prove were that Trinidadians need to think out of the box and also that you don\u2019t need a lot of money to start a business.” The couple sees choubles as not only patriotic but an expression of cultural diversity. Bellemare-Aching said the creation of choubles represented the couple\u2019s passion for unity.” The Aching’s stated to the Guardian, \u201cWe are always dismayed at the disunity in T&T and by negative race talk. This fusion of foods, of cultures, really, gives us something beautiful and different. You have East Indian, Chinese, Trini, all coming together.\u201d<\/p>\n