Channelling the spirit of Caribbean childhood, ESPjr has thrown itself wholeheartedly into designing characters and education and entertainment content for babies and children. With the recent launch of – “Island Babies” – its debut, signature line, ESPjr is on a mission to engage and encourage kids to appreciate the Caribbean’s diverse environment, festivals, culture, sounds and tastes.
Loveable characters – like the baby leatherback turtle, the dancing blue crab, the coconut buddies, and the smiley snowcone – make for cute baby onezies and kiddie t-shirt designs. Play-based learning is at the core of all the designs, as ESPjr focuses on building strong characters that act as a vehicle for telling stories about local subjects. For example, through the baby leatherback turtle, children learn that Trinidad and Tobago supports one of the largest leatherback nesting populations worldwide.
